National Trust Beer Club

A multifaceted project involving brand and website design, email marketing and a variety of printed materials.

THE PROJECT

We were lucky enough to be involved in the National Trust Beer Club from conception. Working closely with the Natonal Trust, (and to strict brand guidelines) we developed a logo, website and a variety of marketing materials, to help grow the Club.

Our technical services included the design and implementation of a fully integrated, end to end business solution; providing the hardware and software to enable the Club to manage its members, orders and stock on a daily basis.

Our creative services included a variety of printed and point of sale materials; from adverts and posters, to exhibition and retail display design. We also generated and managed a number of digital marketing campaigns on their behalf.

THE CLIENT

The National Trust is a conservation charity dedicated to protecting historic and natural places. Founded in 1895, today, it is the largest heritage preservation society in Europe with over 4 million private members.  

As enthusiastic supporters of small producers, in 2012, the Trust created a craft beer club to champion small brewers and their traditional brewing methods. Retailing online to thousands of members, the Beer Club helped hundreds of microbreweries before it closed in 2015.

nationaltrust.org.uk

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